Participate

Who can Participate?

To be eligible to participate in the project, the participating company (Participant) and its participating product (“Entry”) must meet the following requirements:

The Participant must hold a valid Hong Kong Business Registration Certificate.
The Participant is a company that owns the original design product as Entry/ The Participant is a product design services provider. The Entry is created either by the in-house or outsourced designer(s)/ design service.
The Entry must be a complete product that has been launched in the market but not parts thereof.

How to Participate?

Participants are required to fill in the online application form, provide necessary information on each Entry, and complete the payment procedures on or before the application deadline.
Each Participant can submit a maximum of 3 Entries only.
Eligible product categories:
1. Gifts
2. Home & Houseware
3. Lifestyle
4. Others (such as toys, baby and child care, products for the elderly, etc.)
Each submitted Entry has to be an original design. The Participant must provide official documents of the Entry such as award certificates, intellectual property registration (e.g. patent, trademark, product design registration), etc. in the application.
If the Participant is a company providing product design services, the Participant should submit an informed consent document provided or signed by the product owner of the Entry.

Required Information

Product Name
(Both English and Chinese)

Product Photo
(max. 5 photos)

Short Product Description
(Both English and Chinese: max. 100 words each)

Product Video and eShop
(for video download and other product details)

Product Official Document
(max. 5 documents)

Designer Credit
(1 Design Team or a maximum of 5 designers’ names)

Note: All information submitted will be used for product vetting and all related promotions.

Application Deadline

30 Jun 2022

Key Benefits to Participants

Business Opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA)
Roving Exhibitions in the GBA Trade Fairs
Business Matching with the GBA Buyers
Product Showcases at Shopping Centres in the GBA
Priority to join Business Summit/Seminars
Know-how of the government policies that focus on the GBA development

Target Biz-Sectors & Application Fee

The application fee is charged according to the Biz-Sector(s) the Participant chooses to apply the Entry(-ies) to.

Target Biz-Sectors

Application Fees (HK$)

HKEA Members

Referral corporates of sponsoring or supporting organizations

Standard Fee

Biz-Sector A
(Kiosk/Pop-up Store)

Retail Business Opportunities:
1. HKTDC Design Gallery (HK)
2. Zhuhai Huafa Mall
3. Guangzhou K11 Art Mall

$1,000*

$3,750*

$5,000*

Biz-Sector B
(B2B Trade Fairs)

Trade Fair/ Design Show:
1. Canton Fair in Oct 2022
2. Design Shenzhen in Dec 2022

$1,000

$3,750

$5,000

Biz-Sector C^

Retail Business Opportunities:
1. Cross Border E-Commerce Platform - JD.com
2. Cultural and Creative Bookstores in GBA

$1,000*

$3,750*

$5,000*

*	The above does not include other costs that may arise, such as bank transfers, credit card transaction fees, expenses due to sales issues, logistics, etc.
^	Participants opting for Biz-Sector C must have a Hong Kong company bank account that accepts USD remittance, certificate of incorporation and trademark registration; and the entry(-ies) must have EAN/UPC barcode(s), product quality inspection report and manufacturer’s qualification certificate issued from non-Mainland China regions. Please click here for further information.

Application Fee Calculation Examples:

The scenarios below are examples for reference in fee calculation. Our online application system will automatically calculate the fee based on the filled information.

Scenario 1. Participant A is a member of HKEA (Privileged Application Fee HK$1,000). The Participant has submitted 3 Entries and selected different target Biz-Sectors for each Entry, how much is the application fee to be paid? The Participant has selected Biz-Sector A for Entry 1, Biz-Sectors A & B for Entry 2, and Biz-Sectors A, B & C for Entry 3. The below table shows the calculations and total application fee.
Biz-Sector (Application Fee in HK$)	Entry 1	Entry 2	Entry 3
Biz-Sector A ($1,000)
Biz-Sector B ($1,000)
Biz-Sector C ($1,000)
Entry Sub-total	$1,000 Privileged Fee for Biz-Sector A ($1,000)	$1,000 Fee is exempted for Entry 2 in Biz-Sector A as the fee is paid under Entry 1 i.e., only have to pay the Biz-Sector B's Privileged Fee for Entry 2 ($1,000)	$1,000 Fees are exempted for Entry 3 in Biz-Sectors A & B as the fees are paid under Entries 1 & 2 i.e., only have to pay the Biz-Sector C's Privileged Fee for Entry 3 ($1,000)
Total	Sum of Entry Sub-totals = $1,000 + $1,000 + $1,000 = $3,000

Scenario 2. Participant B is neither an HKEA member nor a Referred Corporate (Standard Application Fee HK$5,000). The Participant has submitted 3 Entries and selected different target Biz-Sectors for each Entry, how much is the application fee to be paid? The Participant has selected Biz-Sectors A & C for Entry 1, Biz-Sectors A & B for Entry 2, and Biz-Sectors A, B & C for Entry 3. The below table shows the calculations and the total application fee.
Biz-Sector (Application Fee in HK$)	Entry 1	Entry 2	Entry 3
Biz-Sector A ($5,000)
Biz-Sector B ($5,000)
Biz-Sector C ($5,000)
Entry Sub-total	$10,000 Standard Fee for Biz-Sector A ($5,000) and Biz-Sector C ($5,000)	$5,000 Fee is exempted for Entry 2 in Biz-Sector A as the fee is paid under Entry 1 i.e., only have to pay the Biz-Sector B's Standard Fee for Entry 2 ($5,000)	$0 As fees have already been paid for Entry 1 in Biz-Sectors A & C and Entry 2 in Biz-Sector B, the fee is exempted for Entry 3 in ALL Biz-Sectors.
Total	Sum of Entry Sub-totals = $10,000 + $5,000 + $0 = $15,000

Payment Methods

Online Payment via Stripe
(accepts major credit cards)

Direct Deposit
to the designated bank account

Cheque payment
by mail

If the Participant chooses to settle the application fee by Direct Deposit or Cheque, the Participant should contact The Secretariat at shksd@exporters.org.hk for further details and should bear any charges in relation to inward remittance.

Product Vetting

All Entries will be vetted by a panel of industry professionals (Advisory Committee members). The product vetting is based on the following criteria:

Innovativeness and Functionality: Uniqueness in design, special features/ materials application, level of efficiency, safety, etc.
Marketability: Remarkable sales potential, competitiveness in terms of price and quality.
Brand Identity: Promotion strategies and tasks applied to the product/ brand building in their existing markets.
IP Protection: Valid brand registration, design registration, patent registration, etc.

Submission of Products

3 pieces of the product for each Entry (for each Biz-Sector)
Product Submission Deadline: 30 June 2022 (Thursday)

Note: If the Entry is selected, and its length, width and height are respectively greater than 0.45m , the product will be displayed on the panel screens of the promotional booths in form of photo image, i.e., the physical product will not be displayed at any Biz-sector.