About

About the project

Organized by the Hong Kong Exporters’ Association (HKEA) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, "Hong Kong Smart Design, Sparkle in Greater Bay Area 2022" is a business platform that aims to introduce Hong Kong original design products and design services to the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) through a series of Business-to-Business (B2B) trade fairs, business matching sessions with Mainland buyers, and Business-to-Customer (B2C) showcases and pop-up stores to bring new development opportunities for the Hong Kong design industry, export community, manufacturers and SMEs.

Background

The Hong Kong Exporters’ Association (HKEA) has been committed to bringing the best benefits to the local exporter community. To keep abreast of the market trend, we strive to encourage the Hong Kong design community to go through an industrial transformation and expand their business into the Mainland market, which is the fastest-growing market in the World.

The Guangdong-Hong Kong-Macao Greater Bay Area (GBA), an economic powerhouse that extends across Hong Kong, Macao and 9 Guangdong cities, is a huge market where business opportunities abound. To further deepen the cooperation within the region, "Hong Kong Smart Design, Sparkle in GBA 2022" is to consciously build the brand of Hong Kong original design products in the GBA, generating a synergy promotional effect for the Hong Kong SMEs.

On the occasion of the 25th Anniversary of the Establishment of the Hong Kong Special Administrative Region, it is undoubtedly an opportunity to celebrate together, to further deepen the cooperation and facilitate in-depth integration within the region, which can open up new development opportunities for Hong Kong exporters on the one hand, and incorporate talent, experience and expertise of the Hong Kong industry into the GBA on the other.

MISSION

To uplift the position of
Hong Kong brands/ original design
products and design services in the GBA.

VISION

To create design cohesive momentum
in Hong Kong and incorporate
its value into the GBA.

Note from
Chairman

Since its establishment in 1955, the Hong Kong Exporters Association has been committed to bringing best benefits to the Hong Kong exporter community...

Hong Kong has been developing an in-depth integration within the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). With a total population of over 86 million and a GDP of USD 1,668.8 billion in 2020, the GBA is a huge market where business opportunities abound...

more

Since its establishment in 1955, the Hong Kong Exporters Association has been committed to bringing best benefits to the Hong Kong exporter community.

Hong Kong has been developing an in-depth integration within the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). With a total population of over 86 million and a GDP of USD 1,668.8 billion in 2020, the GBA is a huge market where business opportunities abound. "Hong Kong Smart Design, Sparkle in GBA 2022" aims to introduce Hong Kong products into the GBA market, opening up new opportunities for Hong Kong exporters, and bringing design talents, experience and expertise of the Hong Kong industry into the GBA.

Since 2012, we have organized the “Hong Kong Smart Design Awards” (HKSDA) to unveil the brilliance of Hong Kong original design to the world. This project is to carry forward the dynamic momentum of the HKSDA – in addition to boosting the creative force unleashed in the competition, we also widely invite other local companies to participate in this platform to showcase the high-quality Hong Kong products to the larger stage of the GBA. Through this platform, we expect to explore more business opportunities, bringing the local industry sustainable development for years to come.

Eric Sun

Chairman
The Hong Kong Exporters’ Association

Note from
Chairman

Since its establishment in 1955, the Hong Kong Exporters Association has been committed to bringing best benefits to the Hong Kong exporter community.

Hong Kong has been developing an in-depth integration within the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). With a total population of over 86 million and a GDP of USD 1,668.8 billion in 2020, the GBA is a huge market where business opportunities abound. "Hong Kong Smart Design, Sparkle in GBA 2022" aims to introduce Hong Kong products into the GBA market, opening up new opportunities for Hong Kong exporters, and bringing design talents, experience and expertise of the Hong Kong industry into the GBA.

Since 2012, we have organized the “Hong Kong Smart Design Awards” (HKSDA) to unveil the brilliance of Hong Kong original design to the world. This project is to carry forward the dynamic momentum of the HKSDA – in addition to boosting the creative force unleashed in the competition, we also widely invite other local companies to participate in this platform to showcase the high-quality Hong Kong products to the larger stage of the GBA. Through this platform, we expect to explore more business opportunities, bringing the local industry sustainable development for years to come.

Eric Sun

Chairman
The Hong Kong Exporters’ Association

Note from
Project Convenor

2022 is a challenging year – the prolonged Covid-19 pandemic and the uncertainties in the global trade environment has brought a hard time, particularly for SMEs. Looking ahead, revitalizing the industry and exploring business opportunities are the utmost imminent tasks for Hong Kong exporters in the post-pandemic era...

more

2022 is a challenging year – the prolonged Covid-19 pandemic and the uncertainties in the global trade environment has brought a hard time, particularly for SMEs. Looking ahead, revitalizing the industry and exploring business opportunities are the utmost imminent tasks for Hong Kong exporters in the post-pandemic era.

To sustain business growth, Hong Kong SMEs have to grab the underlying opportunities in the GBA development, and the project "Hong Kong Smart Design, Sparkle in GBA 2022" is an excellent springboard for the local SMEs. In this project, we are to establish a platform to promote Hong Kong design products and brands through a series of B2C showcases, pop-up stores and B2B trade fairs.

Through "Hong Kong Smart Design, Sparkle in GBA 2022", we will assist the local manufacturers and designers to showcase their brilliant Hong Kong original designs. It aims at fostering a remarkable cluster of design peers and companies; and with their collective effort in promoting Hong Kong as Asia's creative capital.

Benson Pau

Project Convenor
Hong Kong Smart Design, Sparkle in GBA 2022

Note from
Project Convenor

2022 is a challenging year – the prolonged Covid-19 pandemic and the uncertainties in the global trade environment has brought a hard time, particularly for SMEs. Looking ahead, revitalizing the industry and exploring business opportunities are the utmost imminent tasks for Hong Kong exporters in the post-pandemic era.

To sustain business growth, Hong Kong SMEs have to grab the underlying opportunities in the GBA development, and the project "Hong Kong Smart Design, Sparkle in GBA 2022" is an excellent springboard for the local SMEs. In this project, we are to establish a platform to promote Hong Kong design products and brands through a series of B2C showcases, pop-up stores and B2B trade fairs.

Through "Hong Kong Smart Design, Sparkle in GBA 2022", we will assist the local manufacturers and designers to showcase their brilliant Hong Kong original designs. It aims at fostering a remarkable cluster of design peers and companies; and with their collective effort in promoting Hong Kong as Asia's creative capital.

Benson Pau

Project Convenor
Hong Kong Smart Design, Sparkle in GBA 2022

Note from
Advisory Committee Chairman

For the launch of "Hong Kong Smart Design, Sparkle in GBA 2022", we are most grateful for the support of CreateHK, and the committee members who share their valuable professional perspectives. It is the communication network we have built together over the years that enable various business opportunities in the industry...

more

For the launch of "Hong Kong Smart Design, Sparkle in GBA 2022", we are most grateful for the support of CreateHK, and the committee members who share their valuable professional perspectives. It is the communication network we have built together over the years that enable various business opportunities in the industry.

Hong Kong has to go through an economic transformation to boost its competitiveness, and the innovation and technology-based high value-added industries is a solution. On the other hand, the rapid growth of the Chinese economy also facilitates Hong Kong's economic restructuring. With our professional expertise, innovative ideas and long experience in the trading industry, Hong Kong can also contribute to the economic development of the Pearl River Delta area, in which the GBA is designated to become a global hub for technology and innovation.

To seize this golden opportunity, it is more than ever for the local industry members to establish a close network in bringing Hong Kong products into the GBA market, showcasing the vision, creativity and capabilities of the Hong Kong industry.

Vincent Ma, MH

Advisory Committee Chairman
Hong Kong Smart Design, Sparkle in GBA 2022

Note from
Advisory Committee Chairman

For the launch of "Hong Kong Smart Design, Sparkle in GBA 2022", we are most grateful for the support of CreateHK, and the committee members who share their valuable professional perspectives. It is the communication network we have built together over the years that enable various business opportunities in the industry.

Hong Kong has to go through an economic transformation to boost its competitiveness, and the innovation and technology-based high value-added industries is a solution. On the other hand, the rapid growth of the Chinese economy also facilitates Hong Kong's economic restructuring. With our professional expertise, innovative ideas and long experience in the trading industry, Hong Kong can also contribute to the economic development of the Pearl River Delta area, in which the GBA is designated to become a global hub for technology and innovation.

To seize this golden opportunity, it is more than ever for the local industry members to establish a close network in bringing Hong Kong products into the GBA market, showcasing the vision, creativity and capabilities of the Hong Kong industry.

Vincent Ma, MH

Advisory Committee Chairman
Hong Kong Smart Design, Sparkle in GBA 2022

Advisory Committee

Mr. Eric Sun
Chairman
The Hong Kong Exporters’ Association
Mr. Benson Pau
Honorary Chairman
The Hong Kong Exporters’ Association
Project Convenor
Mr. Vincent Ma, MH
Vice Chairman
The Hong Kong Exporters’ Association
Advisory Committee Chairman
Ms. Helena Chiu
Vice Chairman
The Hong Kong Exporters’ Association
Dr. Patrick Lau
Deputy Executive Director
Hong Kong Trade Development Council (HKTDC)
Mr. Freeman Lau, BBS
Chairman
Hong Kong Federation of Design and Creative Industries (FHKDCI)
Mr. Bernie Ting
Deputy Chairman
Federation of Hong Kong Industries
Mr. Calvin Chiu
Immediate Past Chairman
Hong Kong O2O E-commerce Federation (HKOEF)
Ms. YK Woo
Executive Vice President
K11 Concepts Limited

Benefits

For the Hong Kong Design and Export Community

  1. To uplift the position of Hong Kong brands, original design products and design services in creating business opportunities.
  2. To transform the business model of Hong Kong design and export community from OEM to ODM, and to OBM.
  3. To maintain sustainable development for the future Hong Kong design and export community.

For Hong Kong and other cities of the GBA

  1. To create a close network in the design and manufacturing community within the region.
  2. To promote coordinated regional economic development.
  3. To leverage the composite regional advantages.

For the New Generation

  1. To gain insights in exchanging innovative ideas with the counterparts in the GBA.
  2. To foster the sense of community among local design peers.
  3. To accentuate Hong Kong as Asia’s creative capital.

Project Timeline

7 Mar 2022
(Mon)
Open for
Application
27 Apr 2022
(Wed)
Kick-off
Ceremony
30 Jun 2022
(Thu)
Application
Deadline
3 Aug 2022
(Wed)
Business Summit &
Seminar Series
Aug-Sep 2022
Pop-up Store at
Shopping Centre in the GBA
Aug-Dec 2022
Roving Exhibitions in
Hong Kong and in other cities of the GBA
Oct 2022
Exhibition
at Canton Fair
Dec 2022
Closing Ceremony, Exhibition,
Business Matching at Design Shenzhen
 
 
Dec 2022
Closing Ceremony, Exhibition,
Business Matching at Design Shenzhen
Oct 2022
Exhibition
at Canton Fair
Aug-Dec 2022
Roving Exhibitions in
Hong Kong and in other cities of the GBA
Aug-Sep 2022
Pop-up Store at
Shopping Centre in the GBA
* all event dates are tentative

Acknowledgement

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