[Event Highlights] "Hong Kong Smart Design, Sparkle in GBA 2022" Closing Ceremony cum Sharing Sessions


Organized by The Hong Kong Exporters’ Association (HKEA), with Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, the flagship business platform “Hong Kong Smart Design, Sparkle in Greater Bay Area 2022” (the Project) held its physical Closing Ceremony today (13 December). Speaking at the Closing Ceremony, the Guest of Honour, Mr. Raistlin LAU, JP, Under Secretary for Culture, Sports and Tourism appreciated the efforts of The HKEA in organizing the Project and its remarkable achievements. Mr. Victor Tsang, Head of CreateHK, among representatives of the Hong Kong original design brands participated in the Project, commended the Project for the results achieved over the past few months. The participants also exchanged their forward-looking and in-depth views on the further promotion of Hong Kong original design.

Immediately after the Closing Ceremony, a number of sharing sessions were held today with leading figures from the trade including Ms. Nithia Law, Deputy General Manager of Hi Lifestyle Grandview Mall, Mr. Du Jun, Chairman of Jiangsu D&E International Creative Industries Co. Ltd., Ms. Liu Chunyan, Marketing Director of, and representative of Cultural & Creative Project of China Import and Export Fair provided their unique insights from the perspective of Mainland professional buyers, facilitating Hong Kong SMEs to better understand and hence connecting with the needs of the Mainland consumer market, thereby promoting more collaboration between Hong Kong and Mainland enterprises. Some local designers and brand representatives who participated in the Project including Ms. Irene Yeung, Founder and Designer of Derangedsign Co. Ltd., Ms. Cathy Jim, Director of RHT Industries Ltd., and Mr. Will Ng, Chief Designer of Zasia Ltd. were also invited to share their experiences and challenges in doing business in the Mainland.

Before the Project is officially wrapped up, two more finale events will be held in December, including a product showcase at United Bookstore in Shenzhen, and introducing 18 Hong Kong original design brands and their nearly 50 design products at the first “Design Shenzhen” physical exhibition. Both events aim to provide multiple channels that can showcase the unique appeal, strengths, and creativity of Hong Kong original design brands to the Mainland consumers.

Details about the exhibitions:

📍 Cultural and Creative Bookstore Exhibition in Shenzhen: From 1 to 31 December 2022 at United Bookstore (Benlai Boox), LOFT Town, 3rd Floor, Upper City of Shum Yip, Futian District, Shenzhen (Free admission, from 10a.m. to 10p.m. daily); and

📍 Exhibition at Trade Fair “Design Shenzhen”: Shenzhen Convention & Exhibition Center, Fuhua Third Road, Futian District, Shenzhen. Details to be announced soon.




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