2023-01-28
Established in Hong Kong for many years, the air purifying products of RHT Industries have already built a brand presence locally. However, the Director of the company, Cathy Jim believes that if a brand wants to make a breakthrough, it should not only focus on the Hong Kong local market but should also use Hong Kong as the stepping stone to tap into other markets.
In her view, the Greater Bay Area provides a brand new stage for Hong Kong enterprises, "Hong Kong's population determines the limited size of the local market. In contrast, the Mainland market is huge, and Hong Kong brands can communicate with Mainland consumers easily with the same language.
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