2022-09-05
"Hong Kong Creative Industries Summit: Energize Borderless Opportunities" (3 Aug 2022)
Keynote Speech: Essential Elements and Strategies of a Successful Brand
Mr. Tommy Li, Creative Director of Tommy Li Design Workshop Ltd.
Mr. Tommy Li is a brand designer/consultant for the generation who is renowned for his“ black humor” and“ audacious visual” designs. Spanning Hong Kong, the Mainland, Japan and Asia, he is one of the few designers to have penetrated the international market. His design philosophy is to be able to create influential designs in the market in order to experience the value of the designer. He has been a Member of Alliance Graphique Internationale (AGI) since 2005. He has also been the Judge of international competitions including iF Design, D & AD Awards, Global Design Awards, Hong Kong International Poster Triennial, Golden Pin Design Award, etc.
Mr. Li has brought remarkable successes to his major clients including Hang Seng Bank, MTR Corporation, Maxim’s Caterers, Chow Sang Sang Holdings International Ltd, Taetea Group, Ying Kee Tea House, Hong Kong Productivity Council, Shanghai Watch, etc. Tommy Li Design Workshop had also been selected by“ Chinabico.com” as 2009-2010 Top 10 Branding Companies in China.
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